AMV ( Anime Music Video )

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Anime music video
An anime music video (abbreviated AMV) is a music video consisting of clips from one or more anime series or movies set to songs; the term usually refers to fan-made unofficial videos. An AMV can also be a set of Video Game footage put together with music.
Most AMVs are not official music videos released by the musicians, but are rather amateur fan compositions which synchronize video clips with an audio track. AMVs are most commonly informally released, most often over the Internet. Anime conventions frequently run AMV contests or AMV exhibitions. While AMVs traditionally use footage taken from anime, video game cut-scene footage is also a popular option.[1] Music used in AMVs is extremely diverse, using such genres as J-Pop, rock, hip hop, pop, R&B, country, and many others.
AMVs should not be confused with professional and original animated films produced as music videos by such groups as Daft Punk, or with such short music video films as Japanese musical duo Chage and Aska's song "On Your Mark" by Studio Ghibli. AMVs should also not be confused with fan-made "general animation" videos using non-Japanese video sources such as western cartoons. "Anime music videos" are a sub-genre of the more general "animated music videos". Parallels can be drawn between AMVs and Songvids, non-animated fan-made videos using footage from movies, television series, or other sources.
AMV Creation
The creation of an AMV centers on using various video editing techniques to create a feeling of synchronization and unity. Several techniques are available to achieve this:
• Editing: Using different clips from the video source and changing between them at specific times is the most important tool the AMV creator has. Often both the events in the video and the transitions between the clips are synchronized with events in the music.
• Digital effects: Using video editing software (commonly a non-linear editing system) the video source can be modified in various ways. Some effects are designed to be imperceptible (such as modifying a scene to stop a character's mouth from moving) whereas others are intended to increase synchronism with the audio, or possibly create a unique visual style for the video.
• Lip-sync: the synchronization of the lip movements of a character in the original video source to the lyrics of the audio, to make it appear as if the character were singing the song, often the purpose is comedic. Lip-syncing is also commonly used in parody AMVs. These songs usually come from musicals, or to the latest on the pop charts.
• Some editors use original and manipulated animation, both two-dimensional and three-dimensional, in AMV works. Such additions are often used for visual effect or to convey a story that is otherwise incommunicable using only the original video source.
• Rubber-bands, Keyframe manipulation or Dissolves: These are techniques in which the editor makes points in a video source on the timeline of the non-linear editing program that they can drag to different positions which makes the video either fade in or fade out. This can be to another video clip, or to a different color, most commonly solid black or solid white.

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